From E-Comm to In-Store

As a continuation of the online success, Macy’s brought the most popular emerging brands in-store during New York Fashion Week. N.A.bld and sister marketplace Nineteenth Amendment hosted the first inventory-free, shoppable event at Macy’s Herald Square in open floor space and attracted over 1,400 millennial shoppers over 11 hours in-store. The public and press were invited to preview four new collections, meet the designers, and purchase a piece of fashion history to be made on-demand through N.A.bld just for them. Terry Lundgren, CEO of Macy’s Inc. gave an opening welcome to kick off the event.