Inventory-free retailing with Macy's Inc.

How Macy’s offered exclusive looks from independent designers, inventory-free using N.A.bld

Inventory-Free Retail & On-Demand Production

Macy’s Inc. wanted the ability to offer more unique products to shoppers from new brands but did not want the inventory risk. N.A.bld and sister marketplace Nineteenth Amendment allowed Macy’s to bring up-and-coming emerging designers to shoppers both online and in-store.

Online, through the Impulse section of the Macys website, shoppers could click out to shop Nineteenth Amendment products with a percentage of sales going back to Macy’s. This allowed shoppers to discover new brands through Macy’s and increased spending 56% online when the user navigated back to

From E-Comm to In-Store

As a continuation of the online success, Macy’s brought the most popular emerging brands in-store during New York Fashion Week. N.A.bld and sister marketplace Nineteenth Amendment hosted the first inventory-free, shoppable event at Macy’s Herald Square in open floor space and attracted over 1,400 millennial shoppers over 11 hours in-store. The public and press were invited to preview four new collections, meet the designers, and purchase a piece of fashion history to be made on-demand through N.A.bld just for them. Terry Lundgren, CEO of Macy’s Inc. gave an opening welcome to kick off the event. 

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