For Microsoft, this live experience was supported by video content featuring the designer John Bell as well as a NYFW in-store panel about technology’s part in the future of fashion at Microsoft’s 5th Avenue flagship store.
The runway show drove 65K live viewers with 10K concurrent viewers during the broadcast with an average view time of 5 minutes and resulted in a 500% increase in sales for the fashion brand resulting in their single highest grossing sales day.Â
