Shoppable Content with Project Runway

How Project Runway made their winning looks shoppable and size-inclusive with no risk using N.A.bld

A Legacy Show Gets Shoppable

Project Runway made TV history by offering the first shoppable format of the show with on-demand retailing and quick-turn production powered by N.A.bld. Project Runway on Bravo TV is a weekly contest format with fashion designers from around the United States competing on design challenges, creating a totally new look in under 3 days.

Using the original designs created by contestants on the show, the N.A.bld team reverse developed the winning looks for production-readiness, sourced materials, sampled the items in standard and plus sizes and had the items photographed and digitized for launch - all in under 4 weeks.

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Winning looks were launched live in real-time as the winner was announced on the show and made available for purchase. Fans pre-ordered items on our sister pre-sale marketplace and their orders were manufactured in the US, customized with updates sent directly to shoppers in real time and shipped directly to viewers’ doors in 4-6 weeks.

With limited investment, zero inventory risk, a low return rate and increased brand loyalty, Bravo brought the runway to life. Experience the Project Runway shop or contact us to learn more.

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Make your content shoppable with less risk.